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23andMe

 SIGNAGE AND WAYFINDING, EGD
Sunnyvale, CA
2019

As a leader in genetic testing, 23andMe spirit is colorful, modern and sophisticated. For this proposal, LUX Create used a vibrant color palette to accentuate the identification of each floor. The use of acrylic and neon for the development of each EGD brings the space to life, creating a happy and relaxed atmosphere, yet sophisticated.