Storage_lehi_person
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Pure Storage

EGD
Worldwide
2019-20

Pure Storage is a modern data storage company with headquarters in Mountain View, California and offices worldwide. The environmental graphic design project for Pure Storage was characterized by the versatility in the use of the brand’s resources. We aimed to emphasize each of the international locations of the company by articulating the core brand components such as logo, bold color palette, graphic patterns together with illustrations of iconic elements of those cities, where their offices are located. The main purpose of the project was to embrace collaboration and reinforce identity of common spaces, creating unique and relevant environments and inviting a differential brand experience, both for employees and for visitors.