BRANDING, SIGNAGE AND WAYFINDING
San Francisco, CA
Located South of Market, Rincon Center is a mixed use complex with a blend of cosmopolitan appeal and exceptional luxury amenities. For the development of the branding package, LUX Create found inspiration in existing moldings on the façade and the original typography from typical postage stamps. The team developed and implemented the complete signage system as well for both interior and exterior. The color palette, and a wide variety of materials were carefully chosen to enhance both the environment and their purpose in the design.