NAMING, BRANDING, EGD
San José, CA
The Grad has everything a student needs! It offers modern living environments for students, combining the comforts of the home with state-of-the-art amenities. For this project, LUX Create provided naming, logo and brand development, as well as environmental graphics for the lobby and the yoga room. Our floor-to-ceiling design and a warm color palette seek to reflect the optimistic, fresh and close spirit that characterizes the student’s lifestyle in California.