the Grad_90pix
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the Grad_branding
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The Grad_ counter
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The Grad_lobby
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The Grad

NAMING, BRANDING, EGD
San José, CA
2019

The Grad has everything a student needs! It offers modern living environments for students, combining the comforts of the home with state-of-the-art amenities. For this project, LUX Create provided naming, logo and brand development, as well as environmental graphics for the lobby and the yoga room. Our floor-to-ceiling design and a warm color palette seek to reflect the optimistic, fresh and close spirit that characterizes the student’s lifestyle in California.