Formerly named Verb Surgical, the company’s vision is to make medical interventions smarter, less invasive and more personalized. The Lux create team’s mission was to deliver a clean design that inspires and embraces the values of the company and embeds “action”, and  “leap forward” in the field of digital surgery. The graphics convey motion and energy and the colors are fun and youthful.

Verb Surgical was acquired by Johnson & Johnson in 2019.