For this large EGD project, LUX Create developed illustrations that embody the spirit and the history of the company, with a different theme for each floor. For example, the second floor represents “The Power of Cities” to symbolize creativity and R&D. The third floor  “Exchange” addresses global trade, and finally the fourth floor “Human Ingenuity” celebrates the energy and power of ideas around the world. Using geometric lines, simple shapes and a color palette linked to the branding of the company, each floor is unique and yet part of the company’s long history.