In the realm of exterior signage design, San Francisco businesses face a distinctive challenge. Striking the delicate balance between staying abreast of contemporary trends and ensuring their sign stands out amidst the vibrant city streets requires careful consideration. In this context, we present the top five exterior signage design trends tailored for San Francisco businesses:
- Illuminated Signage: The allure of illuminated signs lies in their captivating presence, particularly during evening hours. Employing LEDs or neon lights introduces a touch of drama to your signage, while backlit signs offer a more understated yet modern aesthetic. These luminous options not only enhance visibility but also contribute to an engaging streetscape.
- Digital Signage –Digital signs allow you to change your message quickly and often, without having to replace physical signs every time you want to advertise something new. This is ideal for businesses that have frequent promotions that need to be updated regularly.
- Large-Scale Format Printing –Large-format printing allows you to create bold designs on vinyl or fabric materials that can withstand the elements and won’t fade due to exposure to sunlight. This is perfect for businesses that want larger-than-life visuals that will grab the attention of passersby.
- Creative Fonts –Creative fonts give your signage personality and help it stand out from other businesses in the area that may just use standard fonts or graphics. Be sure not to go too far off track though as illegible fonts can make reading harder, especially from a distance.
- Unique Materials –Businesses in San Francisco should consider using unique materials like wood, metal, glass, or even chalkboard for their sign design as this adds texture and creates an interesting visual effect that will draw people’s eyes towards your shopfronts where possible. Plus, these materials are more durable than paper or cardboard if exposed outside over long periods of time.
These five exterior signage design trends should help San Francisco businesses create eye-catching signs that will get noticed by potential customers while still keeping up with current trends in this ever-evolving cityscape!
