When designing exterior signage for San Francisco storefronts, there are some important considerations to keep in mind. To ensure that the sign is both visible and effective, the material used in its construction should be durable, high-quality, and strong. Stainless steel, aluminum, and acrylic are all excellent choices for this purpose. Additionally, reflective materials such as vinyl, and lighting can be used to make the sign more noticeable from a distance. Furthermore, size should also factor into the design process; determining the appropriate scale for a sign based on its viewing distance is key to ensuring legibility and clarity. Finally, city ordinances regarding building regulations and signage permits must not be overlooked when designing exterior signage in San Francisco. With the right approach, a well-crafted exterior sign can be a great asset to any business and help draw attention to it in any setting.

The Dos and Don’ts of Exterior Signage Design


  • Choose durable and high-quality materials for sign construction, such as stainless steel, aluminum, or acrylic.
  • Incorporate the use of reflective materials and lighting to make your signage highly visible day and night.
  • Determine the size of the sign based on the distance from which it will be viewed.
  • Consider adding an illuminated sign to draw attention to your business in low-light conditions.
  • Ensure that any text used is legible and can be read easily at a distance.
  • Comply with city ordinances regarding building regulations and signage permits.




  • Don’t overload your sign with too many words or too much information; keep it concise.
  • Avoid using complex fonts that cannot be read easily at a distance; stick to plain fonts instead.
  • Don’t opt for flimsy construction material when designing your store’s exterior signage; choose something more reliable and robust instead.
  • Refrain from using bright neon colors that may prove distracting in bright sunlight; use subtle shades instead.
  • Steer clear of using cursive fonts when creating exterior signs for businesses in San Francisco; some letters may look similar and cause confusion to viewers.

Final Thoughts

Exterior signage is a critical component of any business’s marketing strategy. It serves as a first impression to potential customers, helping to draw them in and create brand recognition. However, designing effective exterior signage requires careful consideration of various factors, from the choice of materials and colors to the size and placement of the sign. By following the dos and don’ts outlined in this article, businesses can create eye-catching, memorable exterior signage that effectively communicates their brand message and draws in customers. Remember to keep it simple, clear, and visually appealing while also considering the local regulations and environmental factors. By doing so, you can ensure that your signage stands out for all the right reasons, and helps your business thrive.